Now you have your leads, your emails are warming up, and you have your copy, so it’s time to set up your campaigns on Instantly. Just remember that you cannot launch them the first two weeks or it will blacklist your domain and you’ll have to purchase new ones and replace the leads that has been sent out.

You first campaign

Create a new campaign and upload your leads

You can either use the link of the Google Sheets you’ve created, or upload them as CSV.

Adding in your copy

Now when adding your copy use Spintax, this is a method used to randomize the words of your cold email as to increase deliverability. Since they will look less templated that way.

Here’s an example:

You can see {{RANDOM | Hello | Hey}}, this tells Instantly to send some emails using Hey FirstName, and others using Hello and the same goes for the other sentences. This is one way to use Spintax, and there are plenty of resources out there that can teach you more about it, but this is all what you’ll need for now.

Sending scheduling and options

Once you’ve added in your copy, it’s time to set the settings of the email. For time between each copy we set it for 3 to 4 days.

The schedule of which the email goes out is usually during business hours, and if we are targeting founders then it go a few hours after official business hours of their location.

Campaign settings

For settings (Called options), we always set the following: