[2] Questions you need to answer before starting out (DON’T SKIP THIS STEP)

So before even diving deep into setting up workflow, let’s define your targeting and offer:

What is your service?
Who are you helping?
What value does it bring to them?
Who makes the buying decision?
When do they need your service?
When do they not need your service? (Be honest)

Answering these questions will help you understand your target market and how you’re positioning your offer. This way you can write an effective cold email copy that is fluff-free.

[1] Starting costs and tools needed

[3] Email set up - step by step